Twenty-five years ago, Nonwovens Industry declared the year 2000, “The Year of the Wipe.”

It was around this time that the nonwoven wipes market began its proliferation beyond standard uses like baby care and general-purpose applications, and new product formats like disinfectant wipes (Clorox) and floor cleaning cloths (Swiffer) entered the marketplace. In the years since, the market for wipes has faced its share of ups and downs—market growth, bad PR surrounding flushability and disposability, new product introductions and more, but, by and large the market has enjoyed a tremendous period of growth and technological advancements during the first quarter of the 21st century. More recently, the No. 1 issue facing the global wipes market has become sustainability. Manufacturers of wipes and their customers are seeking products that are plastic-free, environmentally friendly and have a more circular lifestyle assessment than previous generation products. To gauge how the market is dealing with these demands, Nonwovens Industry has conducted a massive industrywide survey assessing how companies are handling the call for more sustainable products. This E-book shares these results. We hope it provides you with some insight on the future of the dry wipes market.